advertising and other stuff. no, really.

Tuesday, July 13, 2010

Old Spice—the brand that listens to YOU.

Listening to people on Twitter and responding is the new... what again? Okay, maybe it’s a small thing that’s no different than having one lucky fan pulled up on stage at a concert, but Wheat Thins showed that there’s some mileage to listening to social nets. Old Spice shows it too with a custom response to AH15Fans* after she tweeted:

“Old Spice!!! I *heart* Isaiah Mustafa. Lol”

She’s not the only person they’re sending custom vids to, but it’s still pretty cool for a brand to respond inside 24 hours.

*That would be Al Horford of the Atlanta Hawks. Hey look, if I could get my @travisknightfans account back up running, I would. I’VE BEEN BUSY.

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