Tuesday, July 13, 2010
One of the few remaining holdouts when it comes to pitching a product, Al Pacino has given in to Australian coffee Vittoria. From brandchannel.com comes a spot shot in (mostly) B&W by Barry Levinson. Given Levinson’s feel for city shots, it’s not a stretch as you follow the arteest against a New York City skyline throughout and colorized product within, almost the way way Dinero spoke of his New York in the Amex work. Does the pitch feel a little forced? Eh, maybe, but it’s fucking Pacino—he’s allowed. Besides, he’ll have plenty more chances to get it right now that he’s for sale.
Posted 5:36 PM