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Thursday, July 29, 2010

Set phasers to permanent press.

Star Trek—it’s what’s for sci-fi. Star Wars may be all over the place now, Star Trek is the sci-fi franchise that just won’t die.* As with any series or movie in the genre, there are always the toy commercials or fast-food tie-ins for happy meals, but a laundry detergent? One to Cheer up, Scotty. This 1969 P&G spot is about the oddest product tie-in to a show without actually mentioning the show. There are no stars or actual costumes from the series except an odd Spock sound bite near the end, even though the sound effects are there. (Including Cable Guy Medieval Times fight sequence horns!) There’s no mistaking that opening door sound. Then from the fanboy department, check out this short made by some kids in 1978 who came back years later as adults and dubbed in their voices. Or maybe you prefer a little Star Trek as A-Team spoof. You know you do.

*Like that old lady with the 5-digit license plate, you know that shit’s old. All the characters each went by one name: Bones, Chekov, Kirk, Scotty, Spock, Sulu and Uhura.

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