She likes her tequila likes she likes her men?

Going down uncommonly smooth... what? I see the premium tequila category has a manufactured attitude (like vodka or other spirits), but these 901 Silver Tequila spots directed by Justin Timberlake feel smug. They’re almost preachy and on par with Ketel One’s real man vibe. I think YouTube folk have a decent grasp on things though:

“This commercial is about cake and bl*w jobs.”

“This would be awesome... IF it felt like she actually understood the import of what she was saying.”

“I like this commercial for some reason. But I still prefer vodka.”