Ben & Jerry’s we scream for ic... iPhone.

Saw this on AdLand. Ever the sucker for a good behind the scenes, I couldn’t help but wonder how much it cost to produce all of the miniatures for the dioramas that go in their iPhone MooVision app. (It’s great work but seriously, they had to go to Austria?) I ask only because 1) The industry never says how much something costs (ironic that we’re in the business of selling yet we leave the price tags off our own work), and 2) Brand DNA. Ben & Jerry’s is not just a company legitimately concerned about ingredients but also their societal footprint. Of course ice cream and apps are frivolous to begin with, but is this something they would’ve done in the past? Not sure.

(Agency: Amalgamated/NY.)