It’s sorta like Bud Bowl.

Anything Jimmy Johnson won’t promote now? I know I said no more YouTube contest here, but technically this didn’t startt on YouTube.

*waits*

No. Next up? The Crown Royal Jimmy Bowl! You and four friends can win a trip to Dallas and the big game by sending Jimmy a video on why you should be a winner! Wait, you mean it’s just Dallas anytime and not that Big Game™, but a flag football game? Oh. Upload a video of yourself responding to one of Jimmy’s instructional life videos. I’d use drinking responsibly as a theme: A tailgate with two guys sitting around discussing Proust’s views on the 3-4, drinking iced tea. Or maybe just hitting someone in the nuts with a football would work too.