Let my people go long.

He not only saves Gulfs, Drew Brees hands out free stuff. Like... EA Sports and their Madden to the People for Madden 2011, yet another spin on the give stuff away and tape it movement. We probably won’t get sick of it though. Reactions of fans getting love from their heroes never gets old. Okay, that the game is a staple in the sports category also helps. Still, coached as they are, hard to not like the smiles.

(Agency: Heat.)