advertising and other stuff. no, really.



Tuesday, August 17, 2010

Introducing Sony’s iFinger.



What else would you call an attack on the iPhone above? Sony integrated the Kevin Butler character into a Denis Leary spin-off with your boy Marcus Rivers going right at iPhone and its apparent Seinfeld approach to gaming: apps about nothing. He energetically delivers a keep off the iPhone vibe with “Marcus don’t play that” (dated Homey The Clown stereotype notwithstanding).

Granted, it’s hard to compete on price when the iPhone has a lot of free titles, not to mention the other benefits of a cell, but, PSP does one thing well, and that’s what they’re focused on here. Will people pay more for a better handheld gaming experience and no other benefit? I suppose, but then, who has just one device anymore?

Maybe that’s the false proposition at work when it comes to electronics, in that we keep wanting the nirvana of the all-in-one device.



(Via.)


No comments: