advertising and other stuff. no, really.

Friday, August 6, 2010

They call it a viral - Reebok edition.

I think what happens is you get so focused on finishing the project that you don’t take a step back to see if maybe things are too over the top. Maybe people around you convince you it’s funny and that yes, it works. All the product mentions that kept being added along the way during the countless script revisions only enhanced the final creative product, made it better. Least that’s what the account team told you.

#ohshit #ralphmacchio #karatekid

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