“Come as we follow the rock star bounding across the plains as he eyes his next cause.”

Bono and the Mrs. jump in front of Annie Leibovitz’s lense on her I Owe The Man tour for Louis Vutton. It’s actually for LV’s Core values campaign promoting Bono’s eco-ethical-friendly Edun line, part of Vutton’s ongoing Recognizing legends work. With an ‘Every journey begins in Africa’ tagline, further underscoring Bono’s work with developing countries and an Africa Rising exhibit from Paris Fashion Week, not to mention a theme echoed in some of U2’s songs. Confused yet? You should be–it’s not easy keeping rock star causes straight. BUT I DO IT SO YOU DON’T HAVE TO.

(Via.)