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Wednesday, September 29, 2010

This is the Droid you’re looking for.

I don’t even want to know what the licensing rights must have cost Verizon for this Limited Edition R2-D2 Droid smartphone. (Yes I do.) Still, if your brand has the cash and your product shares the same name with one of the main characters, isn’t it a no-brainer to tap the Star Wars franchise? Sure it’s a stretch to make any other connection beyond the name, but why pass up the chance to hit several generations of fans. (Over 26,000 so far on Twitter.) The site also includes a game slash contest involving the search for clues off their Twitter feed to find stolen plans. (Prizes include a few of the phones.) But wait, there’s more: A launch party in four Florida locations today which can mean only one thing: STAR WARS WOOKIE DROID COSPLAY MADNESS!

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