advertising and other stuff. no, really.

Thursday, September 30, 2010

Today’s logo: Partly cloudy with a change of shape.

Very cool concept to promote Nordkyn tourism. (That’s some cold-ass longitude in Finnmark county, Norway.) Because weather plays such an important role there, the logo Neue Design came up with reflects this – because it changes based on the weather that day. Did I say cool, because cool. The type treatment keeps things anchored enough to allow the logo to morph as needed, yet still retain and reinforce the identity. (Via, via.)

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