Tuesday, November 23, 2010
In my rant on a brand’s responsibility to change advertising, I noted that there are a few more now who care about every step in the life cycle of a product they make, from the origin of its ingredients, to how its marketed, to who the audience is. Cause marketing apparel brand PACT is one of them. Billing itself as a child of many parents, it produces responsibly grown and manufactured organic cotton covered by freshtastic designs. Underwear, in other words. So, working with EarthSpark and Citizen Effect, they’ll donate a solar-powered LED light to a Haitian family for every item ordered from their Winter Lights collection. Buy some drawers, light a family, feel better. What’s wrong with that?