Hello... IT’S F***ING COLD.

Not gross, sexy! So much for your dad’s Gert Boyle ads. I really like these Columbia Sportswear’s Omni-Heat spots. (Snow Angel in the montage above is blowing out cable here literally every 10 minutes.) Each one starts off with a simple “Hi” followed by a nice demonstration for each: Insert body into cold, then insert body into jacket. Careful kids, not too long outside though. Carry on.

(Agency: Butler, Shine, Stern & Partners.)