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Thursday, November 18, 2010

American Airlines: We know why you... redesigned your site?

Somewhere Dustin Curtis is feeling slightly vindicated today. If you don’t know him, he was the web designer about 18 months ago who became frustrated with trying to buy a ticket on the American Airlines site. So he went ahead and proposed a new moc for how the experience could be improved. An American Airlines UX designer though didn’t appreciate the makeover suggestion and let him know about it. Which then lead to the designer being fired. FF >> to now and the airline has finally gotten around to finishing that makeover. It lands somewhere between Dustin’s clean, minimalist approach and where Kayak or Priceline already did not long ago, but hey, change comes hard for large brands. Is it still a little busy? Yes, but it’s a vast improvement over the mess that once was.


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