Jose Cuervo in the cue.

Cue the Cuervo is a solid little twist on the lifestyle approach for the spirit category, and less aggressive than the brand’s previous work. Good wordplay sans pun, and not nearly as macho as some other spirits have gotten (cue the Ketel One). Also check out The Apartment on their site as well. But if you do overplay the Cuervo? Cue yourself a cab with their app that locates the closest safe ride home.

(Agency: Crispin.)