Friday, November 26, 2010
Not sure what I think about this spot. Intended to run once on Thanksgiving, I saw it during one of the NFL games and had mixed emotions. Is it overly dramatic? (Cue Dinero: “Little bit, little bit.”) Is it a thanks for investing in their IPO? Is it a thanks for letting them thank America again? I get the idea of getting back up again; the metaphors here couldn’t hit you any harder over the head if they tried. So does this spot feel right... even sincere?