Saturday, November 13, 2010
At the risk of coming off like a bully for having more issues with the It Gets Better campaign, here goes. NOH8, the protest started in response to the passing of Proposition 8, now jumps into the fray here. The clip features a fair mount of celebs talking about bullying of LGBT teens, not a bad thing in and of itself. Putting aside my issue of only making this a LGBT problem, from a branding POV, NOH8 seems like it adds another rallying cry into a mix that doesn’t need two different messages. Maybe organizers felt they needed something catchy that flowed better and fit nicely on an avatar, or even looks good on some merch? It comes off as confusing. Too bad these kids won’t be seeing it.