Wednesday, November 10, 2010
In this 1993 interview, Jobs talks about branding in discussing the approach design legend Paul Rand used on the logo for NeXT. (Of note around 3:00 is a future shot across the bow of crowdsourcing and Rand’s discussion on compensation.) One of the things ranted on here all the time is the idea that a good logo won’t save a bad product, and you could argue that NeXT was a failure despite the design talent behind the logo. In a commencement address though, Jobs credits the *failure* of that company with ushering in the next phase of Apple’s iResurgence.