Friday, December 10, 2010
See... neck... upside down... ANYWAY, it’s in the rules: Anything having to do with a new logo or rebranding must be posted here. Comedy Central is the latest brand with makeover fever:
“10 years, that was the last time we did anything this meaningful,” said Bob Salazar, senior vice president/creative director, brand creative for Comedy Central. “If you think of social media, videogames, and the conventional competition, it has changed dramatically in the last 10 years. Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for.”
Whatever. I suppose there’s a worse time to try it. Shows are doing well. Ratings, good. It’s not a move that hurts more than it makes you wonder if changing things up because things are going well is a good enough reason.
(Via Agency Spy.)