advertising and other stuff. no, really.

Friday, December 10, 2010

Comedy Central introduces new logo – boosts chiropractic industry by 20%.

See... neck... upside down... ANYWAY, it’s in the rules: Anything having to do with a new logo or rebranding must be posted here. Comedy Central is the latest brand with makeover fever:

“10 years, that was the last time we did anything this meaningful,” said Bob Salazar, senior vice president/creative director, brand creative for Comedy Central. “If you think of social media, videogames, and the conventional competition, it has changed dramatically in the last 10 years. Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for.”

Whatever. I suppose there’s a worse time to try it. Shows are doing well. Ratings, good. It’s not a move that hurts more than it makes you wonder if changing things up because things are going well is a good enough reason.

(Via Agency Spy.)


Jetpacks said...

I suppose the design community will be up in arms for the next week, followed by a call for [free] submissions?

It looks too much like the copyright symbol to me.

Comedy Central C said...

Of course, there's already a parody Twitter account:

Greg said...

Am I crazy - or is this just idiotic? This is begging for some 4Chan hatred. Note the similarity to THIS ->

If ever there was an org that seemed to be a little copyright sensitive - it's comedy central, particularly if you live in Canada, or anywhere else in the 'Not America'.

Wow. Did they crowdsource this to the Gap mailing list?

Copy Grove said...

They haven't done anything this dramatic in 10 years?

How sad. They think this logo thing is earth-shattering for the brand? Pleeeeez - Comcast puts a holiday hat on its logo every month (or more). Big deal, Comedy Central. It's not everyone is going to BLOG about it or anything ... well, maybe MTB will.