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Tuesday, December 14, 2010

Email still works.

At first I was like damn, messing with people like that, but okay, it worked. Photographer Arthur Mebius and agency New Message employed OLD SCHOOL email as part of a self-promotion to get him more clients. How? By indirectly playing up on the anticipation photographers have while awaiting word of inclusion in a REALLY important nominations book by the Art Director’s Club of Netherlands. He sent out an email to the same list as the ADCN membership would have around the same time they were to notify people of their decision, and thus jumped to the front of the mind line. Nice trick.

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