advertising and other stuff. no, really.



Thursday, December 23, 2010

Get up for the Viagra challenge.
















You vs. the stock photo. (Heh.) Look at Viagra branching out of the bedroom into the wild blue yonder! (Office party hangover aside, you saw what I did there... blue > Viagra > blue?) But the Time connection though, hmm. “Co-branded integrated marketing opportunity that hits our demo where they live” aside, feels more like it cheapens Time’s image a little as it actually enhances Viagra’s and its lifestyle push. Remember, if you experience dizziness while feeding pills to sharks, discontinue use immediately.

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