You vs. the stock photo. (Heh.) Look at Viagra branching out of the bedroom into the wild blue yonder! (Office party hangover aside, you saw what I did there... blue > Viagra > blue?) But the Time connection though, hmm. “Co-branded integrated marketing opportunity that hits our demo where they live” aside, feels more like it cheapens Time’s image a little as it actually enhances Viagra’s and its lifestyle push. Remember, if you experience dizziness while feeding pills to sharks, discontinue use immediately.
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