advertising and other stuff. no, really.

Wednesday, December 22, 2010

Merry Garbagemas.

Sorry to be an experiential Scrooge, but aren’t tons of paper and plastic wasted every day, not just at Christmas? Hey I know, let’s build a large wood and plastic unit to show people. Cute idea though for Volkswagen Italy: Garbage in, garbage out. Sure my title was a stretch, but I just think the Christmas thing is a bigger one if you’re trying to promote your brand as eco. Year-round kids. Year-round. (No worries – you’d still be able to enter it in the award shows. Where they waste even more paper and plastic.)

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