Merry Garbagemas.

Sorry to be an experiential Scrooge, but aren’t tons of paper and plastic wasted every day, not just at Christmas? Hey I know, let’s build a large wood and plastic unit to show people. Cute idea though for Volkswagen Italy: Garbage in, garbage out. Sure my title was a stretch, but I just think the Christmas thing is a bigger one if you’re trying to promote your brand as eco. Year-round kids. Year-round. (No worries – you’d still be able to enter it in the award shows. Where they waste even more paper and plastic.)