Oh. Little creepy when a software knows what you’ve been up to. NO IT’S NOT. It’s freakin’ software – it’s what it does. Webroot is running a print campaign doubling as a rebate program basically. “This holiday, give a gift they’ll actually use” is the angle, even though thanks to gift cards for almost everything these days, not sure how much mileage that approach still has. I can’t recall a bad gift experience in years; bigger problem is unused gift cards. (More holiday writing post-jump.)
(Agency: TDA.)
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