advertising and other stuff. no, really.

Sunday, December 19, 2010

Truth in advertising No. 59.

The liquor edition. It’s Sunday, slow news day, but this one was bugging me. You had Dove’s Real Beauty, Domino’s pizza pictures and soon, I hope someone will show their soda, beer, wine or liquor without glowing glowiness or misty mistiness. Aka, reflector cards behind dark bottles and Karo syrup sprayed on the surface to recreate a nice chill. Cue photographers: “Dude, stfu, I’m trying to make a living here.” Sorry friend, but the only thing it does is make the label stand out. The flip side: Would anyone drink something that looked like dark mud? I don’t know, but for wine or spirits that tout aging in *real* oak barrels, it’d be a nice change of pace to see something other than an unnatural glow that will never be experienced beyond an ad.

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