advertising and other stuff. no, really.

Tuesday, January 25, 2011

ASICS sheds.

I’ve not been a huge fan of the type-meets-body tactic seen in more than a few spots lately, but I’m digging it in this ASICS spot. Done a whole lot smoother than the rest, I also like how words like ‘stress’ reinforce the theme of sport releasing more than sweat.

(Agency: Vitro.)

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