Video mapping is the new...

I’m catching up on some housekeeping and just now got to this piece. Some nice video mapping work for Charter Communications by Klip Collective (for Fallon), where they performed a digital makeover on a house. One of the things that’s not mentioned much at all on ad blogs is the cost of things. It’s something that gets lost amidst all the eye candy we get sent, but it’s something that should be included to give a little perspective to what things cost. Funny how brands will think nothing of dropping $200K on a spot like this, yet hesitate to spend money on a community manager for their brand on social networks at a third of that cost.