So I’m visiting old haunts yesterday on business and grabbed a drink at Dunkin Donuts, then saw the Mt. Dew pairing slash partnership slash cross-pollinated brand intregational opportunity they’re currently pushing.
First. Shoulda called it the Dewlatta. (Thanks, here all week.)
Second. Remember when Dunkin *just* sold coffee and plain donuts? Yeah, I’ve bitched on this before but it came to the surface again seeing the 7-Eleven slurpee-like promo. DUNKIN USED TO BE OLD GUYS SMOKING AND DRINKING A CUP OF JOE AFTER THEIR AA MEETING. I kid, sorta, but not really. I’m sure the brand is high-fiving each other over the new MT. Dew thing, but this just leaves more room for a new chain to JUST SELL COFFEE AND DONUTS. FF >> “I’ll take a vanilla chai... no sir, all we have is coffee and donuts.”
Three. Their rebrand using the large graphic Double Ds on the outside of their stores in select areas. I don’t mind this.
Four. America runs on Dunkin? Eh, not really. Not until I see them everywhere. I GOT ONE DOWN HERE WITH ME Y’ALL. (And it’s 25 mins away.)
Please continue amongst yourselves.