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Saturday, June 25, 2011

Surviving the valley of the shadow of death.

When’s the last time a healthcare spot used the word death? Nice, straight-forward testimonial vibe from a physician perspective for Akron Children's Hospital. No music, no drama, just doctors interacting with patients. This feels more real than anything I’ve seen yet in the category. (More stories after the jump.)

(Agency: CLEVELAND REPRESENT with Marcus Thomas.)

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