"Where can we take the customer."

“You gotta start with the customer experience and work backward to the technology.” As the fanboys find even more Jobsabilia (raises hand), here’s an old tape from Apple’s 1997 Developer conference. Check in around 50:00 when for three minutes he explains Apple’s guiding philosophy based on consumer experience. (A little context is in order for this appearance as he was only serving as outside consultant to Apple at this point.) His response as he deals with a non-fanboy is a little dramatic what with the pause and all, but he remains chill throughout. (Interesting to hear him advise against TV too given where they’ve lived for the past few years.)

(Via.)