Wednesday, July 13, 2011
Well here’s a case study of how a brand loses half its audience overnite. Justified or not, I bet it’s likely. Especially if Twitter comments are any indication. AND THEY ARE BECAUSE TWITTER DOESN’T LIE. So I get this email tonight saying basically the one price I currently pay for Netflix (unlimited streaming and one DVD out at a time via mail delivery), is being doubled. The plan I have will be split in two to reflect how people use their service (DVDs via regular mail or streamed.) Is it an unreasonable price?
Not when you consider what you don’t get from Hulu’s ad-supported Plus service ($7.99 monthly for some average choices), YouTube’s $3.99 and Apple’s $3.99 iTunes offerings. On the surface then, Netflix is a bargain. Except they can’t compete in terms of offering the same streaming titles. Forget Hulu, you find far more theatrical releases on Apple or YouTube. That Sony pulled content from Netflix doesn't help the cause. Regardless, a price hike would’ve been easier had they bundled it with an improved selection of instant titles.
Offer current members the opportunity to be grandfathered in and not pay an increase. Otherwise, this hike is a stun gun to the private parts of a movie community already watching the Netflix user experience diminish lately (lack of contemporary title relative to other services, reviews stripped of user IDs, etc.)
They say you can call or write, but cancelling sure speaks louder. Hello redbox.
Posted 1:23 AM