advertising and other stuff. no, really.



Showing posts with label poll. Show all posts
Showing posts with label poll. Show all posts

Monday, July 12, 2010

Any PR is...

Even though BP has removed the cap for complete oil Gulf flowage and further destruction of their rep, the return of Evil Mel part II may have just moved him ahead in the brand beyond repair category. WHAT SAY YOU? (Clip NSFW.)

Who’s rep is damaged the most?
BP
Tiger Woods
LeBron
Mel Gibson

Thursday, April 5, 2007

Carrot Top or Jared?

Saw another Subway spot with Jared. Can’t take it. How does this guy keep getting gigs?
Who do you hate more, Carrot Top or Jared?
Carrot Top.
Jared.
Hate them both equally.
Free polls from Pollhost.com
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Wednesday, February 7, 2007

The operation was a success...

...but the brand died. So if advertising is supposed to be about only one thing – getting attention at all costs - what went wrong here? Forget the subject matter for a sec and just gauge the reaction. (This could even be Bob Parsons and his first GoDaddy Super Bowl spot we’re talking about for all I care.)

It got attention. It polarized. It got pulled. In Europe, I bet this spot flies. Here though? No way. (On a side note, why didn’t the brand stick up for the spot they approved?)

So clue me in. If you have your own option, leave it in the comments section.

(Update: Apparently the NFL review committee board thing whatever, never saw the spot ahead of time. Probably would’ve pulled it, even though they let Prince’s ‘symbol’ show, something they claim would take a leap of the imagination to even think was more than it was. Whatever.)

What’s the goal of advertising?

Get attention at all costs, even if brand image takes a hit.

Get attention without harming brand image.

Free polls from Pollhost.com

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Thursday, March 2, 2006

What type of client would you not work for?

I was thinking of this after reading the critique of Kobe’s new ad in several blogs. It got me thinking what would I do, if I was at WK and had a chance to work on that spot. (I wouldn’t have as much time to blog for one), but I would say to Kobe, be 100% honest or don’t do it at all.

Charles Barkley wants to tell me he’s not a role model for my kids. Fine I could deal, because that's his disclaimer which basically says “After I go out and drop 87 on the Clippers tonight, I’m hitting the town.” At least you know where you stand, and that with Charles, anything’s possible later that evening.

But, it also shows that we don’t have as much say in who our agencies take work from unless you’re high up in the food chain. Do we have a choice? Yes. Always. We can be the hero with principles and quit, or shut-up and take the check. (And I’ve refused a few checks and taken others over the years depending.)

Having said that, which industries would you rather not take on work from? Either due to moral priniciple or because it’s a creative black hole:

Tobacco
Gaming
Alcohol
Pharmaceutical
Legal/Law
Celebrity/Athlete with questionable past
Free polls from Pollhost.com