Today a client actually used the word ‘spiffy.’ After that, I had to come up with a list of other marketing terms that should be BFL.*1) Spiffy.
2) Zesty.
3) ...and its cousin, Robust.
4) Sensational!
5) Fantastic!
6) Sporty.
7) Nifty.
(8) Handy may be on the bubble, not sure yet.)
Ok ad-bitches, what say you?
*Banned for life
Tags: advertising, brands, marketing terms
12 comments:
I think 'nifty' is a spiffy word which sportily compares the robustness of a fantastic, sensational and zesty feeling. So Nifty should stay. I agree on dumping the rest.
Hard to argue with Coolz0r's logic. Can we retire edgy, dynamic and in-your-face yet? I would also propose a ban on the following client comment, which too often has been memorized from some nasty managerial self-help book and parroted by reflex:
"I like what you've shown me, but I know you can do more (better) because you're so creative!"
'Dynamic'
Oh, that's a good one I forgot.
Xtreme
coolz0r: I think that's awesome!
every: when SynerJes grows up, she will take a flamethrower to the whole lot.
kenny: ANYTHING Xtreme also.
Corey: Dude. I promise, it is SO dead.
Personally, I like spiffy - it has a certain retro feel to it. Also makes me think of zingy, although I don't know why exactly. Prefer spiffy to zingy, though. And I agree with Coolzûr on nifty. Perhaps it's the 'z' that turns me off - zingy, zesty, zany (thx Corey for bringing that one back)... zippy too? On the other hand: I do like zonked. And zombie. But now we're really off the sbuject, aren't we? BTW: agree with Corey on the/some abbreviations too - reminds me of bcbg pseudo trendy Parisian French.
scrumpdillyicious
This whole thread has, well, a lot of moxie.
Please, please. I beg of you. Add witty and brand engaging. Make a copywriter happy. Thank you.
me - Those are good. That gives me an idea for a thread on words used by industry people only vs. the one here on words consumers usually hear.
First, gonna need to table this issue for now. But, I will socialize this idea with the team and get consensus on it. Just to make sure the group is on-board with the concept of course.
;-p
"SB - scrumpdillyicious"
Now that just may be the best 'non-word word' created in the history of advertising.
"Developed by NASA."
Robust got the nod, but is a category fav.
As for the NASA reference, I can’t help but think of Major Nelson in I Dream of Jeanie holding a container of Tang.
Don’t know why.
;-p
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