MIller Lite to do in-house ads.

A spokesman said:

“We’re dubbing it the ‘Ultimate Light Beer by Design.’ The new ads demonstrate our ability to move with speed and conviction. And we like the flexibility that these simple formats provide to quickly customize our messaging for a variety of mediums. (Of course, we were going to come up with something more catchy as a headline, but since we’re doing it in-house, that’s the best we could do.)”

The part in parenthesis is me egging the house of marketing speak–again. The really interesting part of the story is this though:

“...agency [Crispin] is busy working on a large-scale campaign slated for spring.”

Either Miller’s pissed over Man Laws or Crispin can’t handle the workload. I really doubt it’s the latter. Any agency can do a one-off or two for a few weeks that bridges the messaging of old and new campaigns. I don’t get the move. Even though brands have different agencies do stuff for them all the time, I never heard of an agency that would pass on major TV work, let alone see it go back to the brand itself? If it has its act together, nobody knows a brand better than itself. But those are few and far between–Apple and Nike come to mind. This just feels like a meddling owner in the NFL who wants to play coach. Where’s the consistancy in the messaging? (No matter whar that Miller Lite message is as of late.)

(via adage)

Tags: Man Laws, Miller Lite