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Friday, August 24, 2007

Audi, better drivers than programmers?

This was going to be about the new Audi spot where they have a driver pull a 180° and slip into a tight parking space, the implication and tagline being that if you need the Lexus LS automated parking feature, then you maybe you also need velcro sneakers. Instead this is about how Audi’s web-based TV Interface of the Future™ can’t even play what almost all other sites can: a basic QuickTime movie in either Firefox or Safari. Not even a .wmv file. (And yes, I have every browser plug-in known to mankind.) Apparently when they took the advanced tech out of the driving experience allowing you to get back to the essence of Farfegnudi, they piled it all on their website.

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