advertising and other stuff. no, really.



Thursday, October 2, 2008

The Obama Channel.

Surprised he beat Oprah to this. In either a move that looks to squeeze every drop it can from a campaign’s media buy, or one that’s marginal/desperate, Obama bought a Dish Network channel with plans to loop a very small number of spots on it. Direct TV was quick to explain that they’re not endorsing him, and that he’s only buying ad time on the channel (73). Lines are blurring though as another debate emerges here: Where is the line between politicians and the media, especially if they now become the media with a move like this. Far be it from me to give cred to comments on political blogs other than to provide material here, but one response does seem to summarize things accurately:

“They have two now. MSNBC and this. McCain has only one. FoX. Come on Mccain, buy one.”

Good move, bad move?

No comments: