advertising and other stuff. no, really.



Thursday, June 18, 2009

Real men stay sassy—and thirsty.













The scary thing is that Dos Equis guy is the perfect parody of this genre while Ketel One’s new Real Man™ spots are circle the spoof drain. Like the recent Bacardi Mojito spot, they’re taking themselves a little too seriously. I prefer my drinks on the rocks sans smug. Canadian Club’s real men update feels truer to me. What am I saying? Some brands get the real man thing, some don’t. It’s all good though just as long as you remember to Stay Thirsty.

Or maybe you’re just a man who doesn’t fit in.

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