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Showing posts with label Brand Tour 2007. Show all posts
Showing posts with label Brand Tour 2007. Show all posts

Thursday, August 9, 2007

That’s a wrap.



Literally. Here’s video of us getting some tour closure and me jumping around like an idiot. Enjoy ad freaks.

Tuesday, August 7, 2007

Van strippers.



Good times. Watch us strip a van. Hey, it’s either watch that or watch another episode of Mad Men, your choice.

A grittier, hipster kinda Dallas...

...that Fair Park is, according to James H. Aka ‘One fun thing leads to another.” One of the dudes hanging out this past Friday at Bar of Soap, well, we never did catch his name, but I think he would have no problem with us calling him ‘Krazy-as-fuck hardcore biking dude.’ The good times all started over Darryl, himself a biker, noticing his ride against the wall, a 26” Banshee–with no brakes and blown out shocks that he rides through town. Riding everywhere from Moab to NY, he told us as a competitive rider he’d been taken off the warranty lists of every major cycle brand because he tears through their stuff like it was nothing. Helmets too. Which he doesn’t put on until after that first fall of the day, and which, after wrecking one was told by the manufacturer that only the good side of the helmet left remaining would be covered. Just a hunch, but if we pushed a little, I think we coulda got him to jump over the van.

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Monday, August 6, 2007

4,068 miles later...some notes from the road.

And that’s a wrap as they say. Friday saw us in Dallas for some blogging/agency fun. (More on that shortly.) We’ll be putting together a more extensive wrap-up of the tour for people to see, the good, the bad and the fugly. For now, a few thoughts about life on the road to Brandville:

- Once you cross the North Carolina border, everyone smokes. Everywhere.
- Sometimes, Texas pickup trucks hate Plaid vans with NY plates.
- Tennessee has some pretty damn good barbecue.
- Some of the most out of the way brands can surprise you. In a good way.
- Keep shooting pics and video until you are physically led off the premises.
- There’s hot, and there’s Southern hot.
- “Are we being recorded live? “Yes, absolutely.” “Nope.”
- Always preface the food hunt question with “Where’s the best place for...,” not, “Where can we get food?”
- The further south you go, the less you get carded.
- Always Occasionally show up unannounced–it can only go one of two ways.
- “Bless your heart” is a verb, noun and adjective.
- People. Love. Free. Anything T-shirts.
- Nobody ever said “ARE WE THERE YET?”
- Always give a little something to the receptionist. Always.

Thursday, August 2, 2007




“I’ll have the 145-year old chicken please.”

Our dashboard is a collection of things from every state. Half in fun, the other half, well, mocking. But I’m guessing this dash in the Graceland parking lot today is 100% for real. (Click to enlarge.) Maybe the Bic spine is waiting for a suitable body to be transplanted into?

Forget the trees, what about saving the soaps.


Where’s Greenpeace when you need them. Even when I don’t open or use the soap, they leave another one. Plus, you use the bar of soap one time for your hands, and that’s it. Why not have hand dispensers like public washrooms have, no? Think of all the soap that wouldn’t have to die needlessly. Won’t you please help?

Wednesday, August 1, 2007

Tuesday, July 31, 2007

Little things.

Noticed something today as we were streaming from inside one Starbucks. They had the music going and the staff was on top of things. Contrast that with the other morning: a staff that was way too cheery, almost to the point of faking it, and no music playing. Now I’m not a Starbucks fan like the rest of the group. I just hang out while they get their fix. But having no music kills the experience. Little things make a big difference.

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“Any body part piercing–$29”

The line is so great, I don’t even have to have a visual in order for you to appreciate it. Which is good. Because I don’t have one. This was a sandwich board some guy was wearing in Asheville, NC as we left. It’s stuck with me so much that even though I’m in Nashville tonight, I still want to go back and get a pic. The voice(s) in my head saying I might find something even better this week, so maybe I should just hold off on that for now.

We have two kinds of music, country and...

Nashville needs more country acts in the front windows of their bars. More Nash Vegas fun from today here.

Saturday, July 28, 2007

Wearing it on your sleeve.



Or rear window. To each his own, but this is one of those special things ‘statements’ you come across while on the road.

Plaid aviation.

So, after one long week, at places like Swatch, Haynes and Moog, we take a day off, watching the kids of tomorrow skydive today. I also got to take in a lot of North Carolina Saturday take-it-easy culture. Barbecue, bluegrass and the LOUDEST crickets/locusts/bugs I’ve ever heard during the day.

Friday, July 27, 2007

Stunt dogs.



What else do you do when you’re in Asheville, NC? You go see dogs jump really far. There’s absolutely no way I’m missing this.

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Thursday, July 26, 2007

Motel stuff I love.

Stickiest clock ever. (Click to enlarge the fun.) I swear it was this way when I found it. Rarely does a photo capture ‘the sticky.’ Not this time. It even stuck to the counter when I tried picking it up.

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CAUTION: MANATEES ARE CLOSER THAN THEY APPEAR.




We came, we almost surfed, we left. We also saw jets. Sorry Goose, but it’s time to buzz the tower. After we see some pics.

Tuesday, July 24, 2007

Day 8, aka, Swatch loses its cool.

(Note: This is a continuation of the day’s wrap over at Plaid.) Our visit to Swatch proves how people reflect the DNA of the brand they work for, both good and bad. We got thrown out of the Swatch offices. Now, to set the stage lest people think we just show up out of the blue, well, we do. Kind of. But, we send out mass mailings to perspective brands we want to visit ahead of time and follow up with calls.

Sure this is a guerilla kind of tour in some ways, but we do notify people, and in some instances have actual appointments scheduled. So after security let us through to ‘marketing,’ we were able to secure a little time with someone really nice in ‘marketing.’ (Name withheld to prevent lawsuit.)

More on that in a sec.

After giving the general pitch we do, there seemed to be some interest expressed. Granted, we know at times we see people when they literally have two minutes. No problem. It sharpens how you pitch things as you tend to cut out the extra 90 ppt. pages agencies tend to present. Plus, we had an interest in the brand as we felt it could use some life.

And then Brandzilla appeared. Like his 20-story counterpart, you hear the voice before actually seeing it. “Who’s here? Who are they?” He rounds the corner making a beeline for Darryl and repeating his soon to be famous mantra “Who are you? What are you doing here. Who invited you?” He didn’t stop to listen. As he turns his attention to shirt-of-the-day ace camera guy Ryan, the threats pour out. “And if I see any footage I didn’t authorize of this on, online, well,...” wait for it, “...I’ll see you in court.”

PLEASE. We’d welcome the traffic on the blog. The reaction was unlike anything we received using the exact same approach. Almost every brand has seen the value of what we’re doing and are really into it. It's too bad, because when BZ came out, the people who obviously worked under him became afraid. Nice way to run a brand. Scare the crap out of your people.

And they didn’t even take a Twinkie. Wonder why Swatch has lost its cool? We blame Brandzilla.

I love this camera.


Been shooting on tour with the Nikon D70 and damn if they’re not right–anybody can take a great decent picture with this thing. (That’s Ryan taping me shooting him.)

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Sunday, July 22, 2007

Discussions on tour.

One of the joys of sharing a van for three weeks with essentially the same crew is, you guessed it Lee Harvey: the stories you tell. Like the time your friend took tonic water and wrote a message on the bed so that it would show up under black light like in that 20-20 special on hotel cleanliness. The four of us together? Forget it.

I wanna party with you cowboy.