Via adage.com comes word that a few top brands are still planning on taking a pass. Other brands like Dove and Doritos are hedging their bets and breeding consumer generated spots with the traditional buy. The rest? A waste of time and money for some of those brands. The efforts of some pretty talented post-production people working 24/7 from now until the game will be wasted. They always are. Dirt Devil with Fred Astaire anyone? Sign me up.All a brand needs is to be noticed. Nothing else. Too many are overthinking this thing way too much. GoDaddy schooled brands and still nobody pays attention. I have a free solution so simple that somebody will do it eventually during the year. Then brands will be like, ‘Hey, why didn’t we do that?” Well, you can. Now. Email me. No guts, no glory.
Tags: advertising, Super Bowl
2 comments:
Have you gotten any bites on your offer so far?
There's some justice in the fact that the USA Today polls tend to reward the middle-of-the-road stuff we ad snobs turn our noses up at.
One so far. Won't say the brand but it was mid-level, up and coming. While they appreciated the attention it might generate, they felt it wasn’t for them , which is cool. It's not for everybody, but it could work for anybody.
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