Old Spice gets it. Aqua Velva? Not so much.

Figured it was only a matter of time before the Aqua Velvas of the world responded to the Axe effect. And they didn’t disappoint. One same old new spot has the typical father teaching son to shave and this older one. It’s ironic they use the tag ‘Men get it’ because the brand obviously doesn’t. It’s exactly the kind of spot Old Spice parodied recently.

There’s something to be said for brands staying consistent as AV did here, but there’s also something to updting your image and having some fun with it in order to appeal to a new audience.

Tags: Aqua Velva, Old Spice