Transformers: they blowed up real good.

“It’s got giant fucking robots doing huge fucking damage to a lot of fucking expensive hardware and property.” Yep. Pretty much dead-on. Two things I’d add. First, Michael Bay seems to have stripped more than a few of his signature parts from previous work, (The Rock, Armageddon and Bad Boys), and chopped and channeled them into his latest summer blockbuster, v.2007. Second, say what you will, but the guy has his shit down when it comes to large-scale action sequences. The CG was seamless, whether in a battle sequence or car morph.

But then, who sees a Bay movie expecting Scorsese-like deep character introspection?

Review aside though, I was more interested in the hype leading up to this surrounding GM product tie-ins. Save for a few beauty shots of old school/new school Cameros much later in the film than anticipated, eBay actually had better branding awareness–first. Characters mentioned their name several times to go along with screen shots of their site. In their mind, GM thought they were planting seeds for future generations of drivers, but eBay reached out to that demo–now. Despite GM’s hope that the actors would take a backseat to the cars, the cars sure look like they took a backseat to the Transformers. Of course, in typical fashion, GM will attribute the movie’s huge boxoffice numbers to its product placement. And yes, there’s already a sequel slated for 2009.

Sure would suck if Toyota got its cars in there instead.

Tags: Transformers, Billy Sol Hurok, SCTV Farm Film Report