It doesn’t get any better than this.

Okay, I need you people to understand the special hell I’m in here. Like all automotive, national campaigns are handled by big agencies, but where the rubber meets the road, regional shops or cable channels end up producing dealership spots shouting about NO MONEY DOWN!!! Forget production value, it’s all about what can I get for under $1,000. (That dealership is actually where we got our Kia, featuring Randy T, King of all cars.) Although Randy avoided total kitschdom by leaving the ‘K’ off car—he was also out the day we came in—the set design picks up the slack and delivers automotive greatness, even going so far as to lift a scene from pay homage to Talladega Nights.

So the lesson is basically this: a man in a cape trumps a celebrity VO and gorgeous running shots to get you to sign on the line that is dotted. (More goodness from the King here.)