advertising and other stuff. no, really.



Saturday, July 12, 2008

Shamwow!—beware of imitation Germans.



No, how YOU doin? Vince may just give Billy a run for the money with the Shamwow!—he just needs to create like, 200 more items. He’s got game though, knowing when to reference European quality: “You know the Germans always make good stuff.” (I know that’s the stuff I always want too.) And don’t forget to check out 1:26 for the best rhetorical marketing line-slash-shrug in quite some time.

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4 comments:

Irene Done said...

I love ShamWow Guy. Every time he asks "ya follow me camera guy?" -- I get a special little tingle.

Anonymous said...

I'm a fan of the "call now, because we can't do this all day" line followed by the double-guns point to the camera at the end of the spot...

llcooljessie said...

I remember watching this ad the first time. I just kinda stared and let my jaw slowly drop. My girlfriend had the same reaction. I thought it might be a joke of some kind. Now I'm starting to want one. Or, maybe I'll send one to my dad.

Karina said...

Well, with the special offer, you can keep 3 and still have one to send to your dad copywriter!

The best part is the sopping up the soda from the carpet... and it even gets the deep down stains.