advertising and other stuff. no, really.



Friday, November 21, 2008

A few studies say what you already know: Kids just love that online stuff. Read them anyway.

Like you need me to tell you kids use the internet. But if you have anything remotely to do with the online space, either as a creative, account exec, planner, Thought Leader™ guru wannabe or PR/Social Media Maven on Twitter, it’s worth your time to check out a few things.
My homeboy usually be on his Sidekick, like somebody usually be on a Sidekick or somebody has a PSP or something like always are texting or something on AIM. A lot of people that I be with usually on AIM on their cell phones on their Nextels, on their Boost, on AIM or usually on their phone like he kept getting called, always getting called.
First, that’s one quote from a just-completed study for the MacArthur Foundation’s Digital Youth Project, which took a long look at how kids and teens hang out online. Download the almost 60 pages of fun here. Two major things from it are A) Learning is a critical area of teens’ lives but is not being addressed as well as it could be, and B) Teens are in a perpetual state of always being on, connected via IM or cell texting.

Speaking of 60+ pages, there’s the
soundbyte tone of Razorfish’s recent online study FEED. While it covers the youth segment, it mostly gives an overview of where trends are at for consumers in general.

Lastly, check out the milennial forum from ad:tech NYC via Angela and Adrants, an open forum covering the ways the internet is used and abused by marketers.

Read and watch for yourself, then make up your own mind. Or continue living in the dark when it comes to what the kids are up to.

(Image via study.)

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