Recently, Morgans Hotel Group planned to run some ads with F-bomb as hero. When nobody would touch them, (naturally), they came back with alternates. Okay, alluding to or using my favorite four-letter word is always an easy way to get attention and sure, maybe it’s juvenile, but it works. People talked. But to cave and run stuff like UP YOURS is weak. Instead, just come back play up the ‘controversy’ by going with an even more tried and true approach: The censorship angle. Run the ads in the same spaces you were going to: SEE THE ADS THEY DIDN’T WANT YOU TO SEE AT (insert clever censorship angle name here).com.
Friday, November 21, 2008
Morgans Hotel Group comes to its senses—or caves?
Recently, Morgans Hotel Group planned to run some ads with F-bomb as hero. When nobody would touch them, (naturally), they came back with alternates. Okay, alluding to or using my favorite four-letter word is always an easy way to get attention and sure, maybe it’s juvenile, but it works. People talked. But to cave and run stuff like UP YOURS is weak. Instead, just come back play up the ‘controversy’ by going with an even more tried and true approach: The censorship angle. Run the ads in the same spaces you were going to: SEE THE ADS THEY DIDN’T WANT YOU TO SEE AT (insert clever censorship angle name here).com.
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