Just in time for the non-denominational holidays, a new outdoor went up in my favorite local spot. Positives: Well, from a messaging POV, it’s got a strong visual with great use of red and green colors for the holidays. Negatives: No url? Plus, I would’ve moved HEARTBEAT AT 18 DAYS up higher, make it part of the subhead. (Almost has that McCain “And I have the scars to prove it!” feel, donnit? Also, it only faces one direction on the road. Missed opportunity for the morning commuters leaving for that double shot of guilt.+
Previously in local ads.
2 comments:
Actually, it looks like it says, “HEARTBEAT 18 DAYS,” which is kinda confusing. Looks like ProLife needs some Pro Art Directions and Copywriting. This idea died at conception.
Art Direction (need a proofreader too)
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