Monday, June 29, 2009
Billy Mays never won at Cannes.
Ironical that Cannes just wrapped, basically handing out awards for work that sells soda, burgers and TV, while Mr. Direct Response likely sold more than all of them combined—lifetime. Not that there’s anything wrong with awarding gorgeous work, but before we start giving out awards for PR, maybe it’s time to stop ignoring informercials. OR at least award the spoofs.
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1 comment:
Compared with insidious attempts to equate brands with personal identity, I find infomercials oddly polite and refreshingly straightforward. And I'll admit, some work on me.
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