There isn’t any. Nothing more to see here, so move on. We kid! So we finally get to an “ism” episode that we had planned ever since our first show on Racism in advertising. This topic comes up from time to time, but usually only on ad blogs and only by people in the industry. Regular consumers? They could give a shit.
Homage? Tribute? Imitation? A rip? Inspiration? Direct lift? Copycat? Whatever you call it, we discuss all the issues surrounding a touchy subject with copywriter Dan Goldgeier of Partners + Napier. (In addition to being Ad Pulp columnist and regular Talent Zoo columnist, he’s also on Twitter.)
In addition, we go over why plagiarism is different in music, film and fashion. Because there, it’s not *just* plagiarism—it’s an homage, people.
An homage.
Play the show now. (Or right-click to download directly.)
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Linkage:
- Old Spice horse spot, Gillette’s take on the genre, and a rider that pales.*
- AT&T “Hey” spot, the Bud classic.
- Coke spot comparison.
- Duval-Guillaume AIDS spot, and Travelers Insurance.
- Wrath of Cannes.
- Derren Brown subliminal/fake client experiment.
- Toshiba Space Chair Project, and the original.
- One shot scenes: Good Fellas, Clown Posse and Speed.
- Pedigree spots from TBWA.
*Get it? That was an homage to a Clint Eastwood film. Homage ftw!
1 comment:
Great show! Dan rocks.
I'm the worst when it comes to this stuff. I take a more audience centric stance. If they who buy haven't seen it before, it's pretty damn original. That's honestly how I feel on the inside.
Now, the ad-whore inside of me won't allow that level of thievery to get outside of me. I'm always striving for the 'original' idea. Also in order to get any recognition whatsoever I have to create something that is at least in spirit 'different'.
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