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Thursday, May 13, 2010

Ark Wears it forward.

See? I like stuff. It’s not all mayhem round here. Ark° (Acts of Random Kindess) is an apparel brand out of the UK that encourages buyers to do something nice for someone whenever they wear an Ark product. (Free highfives, free hugs, etc.) The right proper mission statement: “Ark° was founded in November 2008 when the 18 year old Cameron Stewart, decided to start a clothing range with an aim to encourage kindness and reconnect society.” It’s not only a simple concept in the new era of socially responsible brands, but also one that ties in with its fans the way Jones soda’s shapes their image. (No XXL for large Yanks, but I forgive them.) Check them out on the Facebook and the Twitter.

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