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Tuesday, May 11, 2010

Burger King’s Facebook now takes cash, ATM Cards and Likes.

Well, just the first and last thing. Burger Business reports it’s only in Norway for now, but still, you burger freaks gotta give up something to get something. (Didn’t dad teach you anything? No. Free. Lunches.) So based on the perceived and estimated value of what a Facebook friend like is worth, Burger King is trying out a payment plan where you exchange 10 of your likes for one of their nifty food product offerings.

All I can think is that while it does shy away from the unfriend madness of last year’s Whopper Sacrifice, it still makes you think twice about cashing in some of that built-up *Like* value you have.

But MTLB, why? If it’s not real cash being spent? Well, I’ll tell you.

If this works, you think BK will be the only brand trying it? Pretty soon, all of them will be lining up to siphon off more of your hard-earned likes plus your cell number to send you codes, chumming the waters of the privacy debate even further.

That’s not even the real problem though. What if one night you discover you’re over your limit when all you want is that damn .79¢ Taco Bell cheesy melt, but all you have left are those last 5 likes. What to do, what to do.

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